Adobe Advertising Cloud is an independent advertising platform that unifies and automates media, screens, data, and creativity at scale. A true omnichannel DSP, it supports TV, video, display, native, audio, social, and search campaigns in a single workflow, and connects otherwise disparate data sources for analysis and segmentation to help brands truly understand their audiences. The Adobe and LiveRamp partnership enables brands to activate precision targeting and deliver engaging and personalized experiences to consumers. With this solution, advertisers can leverage advanced datasets as well as household targeting using CRM and other trusted audience data on TV in live, linear, and addressable environments.
iWe offer a range of distribution and destination capabilities to enable activation, measurement, insights, and reporting. These partner categories have been assigned to a certification program, which are audited on a bi-annual basis.
iWe offer three distinct certification levels for partners that meet the criteria for each category specific program. Integrate, Select, and Elite levels are awarded based on the impact the partner has demonstrated with our existing customers.
iOur certification program is designed to showcase valued partners across our ecosystem and help marketers discover which platforms will be a good fit for their unique business and marketing objectives. To learn more, visit our blog: https://liveramp.com/blog/partner-certification-program/
Press Release – LiveRamp to Power People-based TV Campaigns for Adobe with IdentityLink
Adobe and LiveRamp empower People-Based Addressable and Linear TV