AffinityAnswers is the creator of the industry’s first platform for predictive branding. Predictions are achieved through proprietary mutual affinity algorithms that measure active social engagement data across 55,000 brands & 400 million people worldwide. Brands, agencies & ad tech companies use our platform to go beyond standard “look-alike” audiences and discover & activate higher performing “act-alike” segments for programmatic, social, or TV advertising. The company also measures marketing effectiveness across all media using our proprietary TrueAffinity™ branding metric. Founded in 2005 and headquartered in Austin TX, AffinityAnswers has offices in New York City, Chicago, Los Angeles & Bangalore. Discover your brand’s affinities now at www.AffinityAnswers.com with our free AffinityExplorer tool.