Bing powers the search market across Bing Networks, Microsoft Search, Yahoo! Search and AOL Search, and its integration with LiveRamp enables marketers to extend their people-based search marketing initiatives. More specifically, our integration with Bing Custom Audiences empowers the targeting of search ads at the individual level, enabling marketers to activate existing CRM segments. For measurement, Bing Ads paired with IdentityLink empowers advertisers to uncover the true ROI of their Bing campaigns by tying online activities to offline sales and other conversions.
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