LiveRamp is partnered with Google Ads to support multiple programs and integrations. LiveRamp is integrated and can deliver audiences to Google Display Network and is a partner for both Google Customer Match and Google Store Sales. As a Customer Match Partner, LiveRamp is approved to upload and expand an advertiser’s Customer Match audiences for re-engaging customers on search, shopping, Gmail, and YouTube. As a Store Sales Partner, LiveRamp can import an advertiser’s offline transaction data to Google Ads to see how Google ads translated into offline purchases for search and shopping campaigns.
iWe offer a range of distribution and destination capabilities to enable activation, measurement, insights, and reporting. These partner categories have been assigned to a certification program, which are audited on a bi-annual basis.
iWe offer three distinct certification levels for partners that meet the criteria for each category specific program. Integrate, Select, and Elite levels are awarded based on the impact the partner has demonstrated with our existing customers.
iOur certification program is designed to showcase valued partners across our ecosystem and help marketers discover which platforms will be a good fit for their unique business and marketing objectives. To learn more, visit our blog: https://liveramp.com/blog/partner-certification-program/