Our partnership with


At Ovative Group, we bring strategy, measurement, and media together under one roof to enable an enterprise approach that drives more revenue and grows our clients’ customer files. We work with leaders in the retail, financial services, healthcare, and consumer packaged goods industries, uncovering insights in their customer data to drive business impact and build a competitive edge.


Our proprietary measurement platform, MAP, powers us to connect our clients’ digital media investments to their in-store sales. We leverage the LiveRamp IdentityLink with MAP in order to provide our clients more accurate, timely, and customer-centric measurement and a direct activation channel to leverage measurement insights by re-onboarding of client audiences.

iWe offer a range of distribution and destination capabilities to enable activation, measurement, insights, and reporting. These partner categories have been assigned to a certification program, which are audited on a bi-annual basis.


Region Served


Certification Level
iWe offer three distinct certification levels for partners that meet the criteria for each category specific program. Integrate, Select, and Elite levels are awarded based on the impact the partner has demonstrated with our existing customers.


Partner Certification
iOur certification program is designed to showcase valued partners across our ecosystem and help marketers discover which platforms will be a good fit for their unique business and marketing objectives. To learn more, visit our blog: https://liveramp.com/blog/partner-certification-program/