At Ovative Group, we bring strategy, measurement, and media together under one roof to enable an enterprise approach that drives more revenue and grows our clients’ customer files. We work with leaders in the retail, financial services, healthcare, and consumer packaged goods industries, uncovering insights in their customer data to drive business impact and build a competitive edge.
Our proprietary measurement platform, MAP, powers us to connect our clients’ digital media investments to their in-store sales. We leverage the LiveRamp IdentityLink with MAP in order to provide our clients more accurate, timely, and customer-centric measurement and a direct activation channel to leverage measurement insights by re-onboarding of client audiences.
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