In today,s connected world, every customer interaction matters. Salesforce Marketing Cloud helps you make the most of every touchpoint, giving you the tools to manage the customer journey across all channels. Marketing Cloud lets you plan, personalize, and optimize the customer journey, know your customers better, and measure your results so you can maximize your marketing spend. Active Audiences from the Salesforce Marketing Cloud enables journey-based advertising by allowing marketers to act on Salesforce,s single view of the customer to run ads across web, social, mobile, apps, and video. Marketers can create highly relevant customer journeys at scale, using advertising orchestrated alongside the rest of their marketing. With Active Audiences and LiveRamp, marketers can orchestrate advertising campaigns throughout the customer journey. LiveRamp extends the reach of Active Audiences by providing integrations with leading marketing applications and media providers.
How to Use Data for a More Customer-Centric Experience