Xandr Invest, is one of the premier platforms for buying real-time online advertising. With over four billion ads bid every single day, Xandr Invest has established itself as the place to be for advertisers, marketers, data brokers, retargeters, and everyone in between. LiveRamp’s app simplifies the process of bringing marketers’ offline CRM data online for use in campaigns run through Xandr Invest. Using the app, you can create CRM Retargeting segments and upload files to LiveRamp. LiveRamp starts by segmenting your file based on the data you provide. LiveRamp matches the segmented data to an anonymous cookie via our extensive match network. Finally, we populate your Xandr Invest segments with the audience from your file, so you can use them in your next Xandr Invest campaign.
iWe offer a range of distribution and destination capabilities to enable activation, measurement, insights, and reporting. These partner categories have been assigned to a certification program, which are audited on a bi-annual basis.
iWe offer three distinct certification levels for partners that meet the criteria for each category specific program. Integrate, Select, and Elite levels are awarded based on the impact the partner has demonstrated with our existing customers.
iOur certification program is designed to showcase valued partners across our ecosystem and help marketers discover which platforms will be a good fit for their unique business and marketing objectives. To learn more, visit our blog: https://liveramp.com/blog/partner-certification-program/