Developer Solutions for Platforms
LiveRamp powers platforms to build a competitive edge with the ability to embed deterministic identity.
Activation API
The Activation API offers programmatic access to LiveRamp’s data activation solutions. Users are able to activate PII (personally identifiable information or “PII,” such as email address, name, postal address, etc.)- and device-based segment data on popular platforms to reach audiences across every screen.
Common Use Cases:
- Integrate LiveRamp’s Activation API within your platform to programmatically activate segments for distribution to all LiveRamp-supported destinations.
- Give your end customers programmatic access to LiveRamp’s destination ecosystem directly from your platform.
- Get delivery status on all the job activities for a given segment.
Authenticated Traffic Solution (ATS) API
The Authenticated Traffic Solution (ATS) enables data activation and measurement without using third-party cookies or other device identifiers. ATS can be utilized on the web, in-app, and connected television.
Leverage ATS capabilities by reselling them to brands and publishers.
Common Use Cases:
- Integrate with ATS to support audience-building and attribution workflows that do not depend on cookies or require brands to send PII to a media platform.
- Power identity resolution of identifiers from digital properties and use envelopes as a means to safely send data back to LiveRamp or other integrated platforms to build audiences and/or measure conversions.
- Enable first-party user data monetization improving publisher revenue streams by exchanging sensitive data with an opaque, encrypted envelope that contains pseudonymous identifiers.
Data Marketplace: Buyer API
The Buyer API enables platforms to host third-party segments seamlessly in their marketplaces. By obtaining segment metadata, you can get broader and more up-to-date information in near real-time about segments, reducing the amount of manual work required and saving time by automating third-party data supply workflows.
Common Use Cases:
- Embed LiveRamp segment metadata in your UI, completely white-labeled.
- Store segments at no cost until delivery execution.
- Receive up-to-date segment information with incremental metadata updates. This means having the latest names, descriptions, and CPMs.
- Retrieve updated, synced segment information with low processing overhead through incremental metadata updates.
- Comply with marketer restrictions by showing segments only to buyers that data providers have permitted.
Identity: AbiliTec API
AbiliTec is an identity resolution technology for offline data. It connects and updates customer offline data by resolving PII data across enterprise databases and systems to deliver a better customer experience in a privacy-conscious manner.
Common Use Cases:
- Resolve PII-based data sets that do not share a common key on a people or household level.
- Create a match key to onboard customer data with LiveRamp without sending PII.
- Enable identity resolution at a person or household level using an identifier that can sit next to PII in a privacy-safe manner.
- Identify audience overlaps between PII-based data sets.
Identity: Retrieval API
The Retrieval API translates resolved data between different ID spaces, while maintaining privacy and permissioning standards.
Common Use Cases:
- Match PII-based data directly to RampIDs for an onboarding tool.
- Populate a data lake keyed to RampIDs programmatically.
- Pseudonymize data to join with measurement or third-party data sets.
