Build Your Own Identity Infrastructure
Confidently configure our solutions to meet your objectives—from resolving disparate identities and enriching data sets to translating data between systems. These solutions work individually or in tandem to enhance and deliver the best, personalized customer experience.
AbiliTec API
The LiveRamp AbiliTec API is an identity resolution technology for offline data (personally identifiable information or “PII,” such as email address, name, postal address, etc.). It connects and updates customer offline data by resolving PII data across enterprise databases and systems to deliver a better customer experience in a privacy-conscious manner.
Common Use Cases:
- Deduplicate and consolidate customer records.
- Enable identity resolution at a person or household level.
- Create a match key for PII to send to LiveRamp.
Retrieval API
The Retrieval API translates resolved data between different ID spaces, while maintaining privacy and permissioning standards.
Common Use Cases:
