What is Addressability? Why is it Important?

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What is Addressability?

Addressability is what connects advertisers and publishers to consumers across digital channels and devices. It helps deepen customer relationships, measure and optimize campaign performance, and improves the bottom line. As we approach addressability without cookies and mobile identifiers, it’s more important than ever to embrace technologies that build trust within the advertising ecosystem.

Why are addressable audiences important?

We are at an inflection point in the advertising industry. LiveRamp helps advertisers and publishers navigate and thrive in this new era of advertising.

When you implement the LiveRamp pixel on all your websites, you're able to track data coming from the pixel that becomes your first-party data. And then the fun part starts. You're able to cross people that are part of your CRM, visited your website as unidentified, and you are able to create more exclusion campaigns, retargeting campaigns, and sequential messaging campaigns.
Chip Malt, CEO of Made-In Made In Logo
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Addressability for Advertisers

Transition off Cookies Now–Here’s How

Advertisers who are best poised for success and beyond have already started transitioning off cookies and mobile identifiers to durable and privacy-forward solutions for reach, measurement, and optimization.

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Addressability for Publishers

Six Proven Strategies to Build Your First-Party Data Asset

Now is the time to ensure you have an authentication strategy and identity solution in place to increase authenticated inventory, protect your revenue stream, and deliver exceptional visitor experiences. We put together six proven strategies, tactics, and best practices to garner new authentications and build your first-party data asset.

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