Notre événement annuel, le Data Collaboration Summit a eu lieu le 13 Juin 2024 ! Co-organisé par LiveRamp et Numberly, de nombreuses marques et partenaires étaient présents pour échanger autour de la data collaboration. Cet après-midi riche en conférences comprenait des panels de discussion, des témoignages et la présentation de use cases innovants. Plus de 150 invités venant d’entreprises comme L’Oréal, Unilever, Danone, Valiuz, TikTok, Yves Rocher et bien d’autres ont partagé leur retour d’expériences, en parlant des meilleurs opportunités du marché jusqu’à la recherche d’une meilleure mesure de l’incrémentalité. Vous n’avez pas réussi à y assister ? Aucun problème! Vous pouvez revoir toutes les vidéos ci-dessous.
Welcome to the new era of Data Collaboration!
[Original version] With:
– Thibaut Munier, Co-founder & COO, Numberly
– Stanislas Lajouanie, RVS Sales & Marketing Europe, LiveRamp
Opening Talk with Asmita Dubey, CDMO of L’Oréal
[Original version] With:
– Asmita Dubey, Chief Digital & Marketing Officer, L’Oréal
– Thibaut Munier, Co-founder & COO, Numberly
Brand-Retailer Relationships: the state of the union
[Original version] Panel with:
– Alina Hahn, Global Head of Performance Marketing & Integrated Media Strategy, Unilever
– Sarah Baqa, Retail Media Lead, Unilever
– Michel Bellanger, Chief Revenue Officer, Valiuz
– Lorry Destainville, Global Head of Product Partnerships, TikTok
– Stanislas Lajouanie, RVP Sales & Marketing Europe, LiveRamp
Travel Panel: the journey is the reward
[Original version] Panel with:
– Marie-Alicia Delfour, Customer Relations Manager, Paris 2024
– Dorothy Ann Advincula, Global Head of Audience, Insights & Measurement, Uber Advertising
– Edward Arkwright, Deputy CEO, Groupe Aéroports De Paris
– Thibaut Munier, Co-founder & COO, Numberly
– Laure Gery, Global SVP of Digital Media, Numberly
Leveraging data to generate new clients: Yves Rocher’s use case
[Dubbed in English] Use case with:
– Baptiste L’Hermitte, Avertising Manager, Yves Rocher
– Jérôme Firon, Head of Segmented TV and DATA Valuation, Bouygues Telecom
– Julien Guého, Head of Customer Success, LiveRamp
CPG Use case: when Clean Rooms boost Data Collaboration
Original version] Panel with:
– Joe Keating, Analytics & Consumer Insight Associate Director, Hill’s Pet Nutrition
– Glenn Cloarec, Retail Media Lead, L’Oréal
– Vadim Tsemekham, Formerly Director of Product, Ads, Instacart
– Thibaut Munier, Co-founder & COO, Numberly
– Loukas Kozonis, Head of Programmatic CRM, Numberly
Cross-channel Incrementality: Danone’s use case on TikTok x TV
[Dubbed in English] Use case with:
– Thibaud Rivals, Lead Media Manager, Danone
– Karim Aribi, Head of Measurement France & Benelux, TikTok
– Olivier Dansac, Head of TV & Partnerships, LiveRamp
CDP, Clean Room, Connected TV: MarTech tales from the Silicon Valley…
[Original version] Panel with:
– Camille Blaizot, Global Director of Digital Partnerships, Stellantis
– Siddhartha Chatterjee, Global Chief Data & AI Officer, Club Med
– Brian Andersen, Managing Director, Atlas Technology
– Thibaut Munier, Co-founder & COO, Numberly
– Loukas Kozonis, Head of Programmatic CRM, Numberly
The value of AMC Cleanroom for CPG
[Original version] Panel with:
– Tarang Jain, Director, Media, US, Hill’s Pet Nutrition
– Enrico Patti, Head of Ad Tech Sales France, Amazon Ads
– Laure Gery, Global SVP of Digital Media, Numberly
– Namratha Bharath, Senior Marketing Specialist, Numberly
Orateurs
Asmita Dubey
Chief Digital & Marketing Officier, L’Oréal
Joe Keating
Analytics & Consumer Insight Associate Director, Hill’s Pet Nutrition
Brian Anderson
Managing Director, Atlas Technology
Marie-Alicia Delfour
Manager Relation Client CO des JOP, PARIS 2024
Vadim Tsemekham
Formerly Director of Product, Ads, Ex – Instacart
Tarang Jain
Director, Media, US, Hill’s Pet Nutrition
Edward Arkwright
Deputy CEO, Groupe ADP
Camille Blaizot
Global Director of Digital Partnerships, Stellantis
Sarah Baqa
Retail Media Lead, Unilever
Jérôme Firon
Head of Segmented TV and DATA Valuation, Bouygues Telecom
Vadim Tsemekham
Formerly Director of Product, Ads, Ex – Instacart
Siddhartha Chatterjee
Global CDO, Club Med
Baptiste L’Hermitte
Avertising Manager, Yves Rocher
Alina Hahn
Global Head of Performance Marketing & Integrated Media Strategy, Unilever
Glenn Cloarec
Retail Media Lead, L’Oréal
Thibaud Rivals
Lead Media Manager, Danone
Dorothy Ann Advincula
Global Head of Audience, Insights & Measurement, Uber Advertising
Enrico Patti
Head of Ad Tech Sales France, Amazon Ads
Lorry Destainville
Global Head of Product Partnerships, TikTok
Karim Aribi
Head of Measurement France & Benelux, TikTok
Michel Bellanger
CRO, Valiuz
Stanislas Lajouanie
RVP Sales & Marketing Europe, LiveRamp
Thibaut Munier
Co-founder & COO, Numberly