Measurement: uncover insights, prove impact

We unify data from disparate sources to create a source of truth that serves as the foundation of measurement, bringing greater accuracy, and the ability to generate custom analytics––all while preserving consumer privacy.

Truly understanding your customer and the impact of your marketing initiatives on their journey allows you to better provide the right experiences to drive their path to purchase. LiveRamp’s measurement suite delivers an expanded view of your customer engagement throughout the marketing funnel.

Break data silos and connect various marketing touch points across online and offline channels, including digital and TV, whether your customer is at home or at work. A more holistic view of an individual, household, or account enables you to prove ROI, increase efficiency, and drive the outcomes that matter to you.

Transparency empowers you to make informed decisions for your business with a high level of confidence and control. Choose the data you use for measurement and have full visibility into its sources, uses, and costs.

With unparalleled scale, cross-screen data, and accuracy, media owners and advertisers can define metrics that prove value for the business. Quantify the value of TV exposures in achieving your business goals to engage in mutually beneficial negotiations.