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Growth Drivers for Publishers in 2021: A Discussion with NBCUniversal

Fév 12, 2021 - 21 min

Episode Summary

2020 was a year like no other, especially for the television industry. What lessons did it teach us, and what steps are needed for publishers not only to survive but grow in 2021? Jason White, LiveRamp’s SVP and Head of Publishers, sits down with Ryan McConville, EVP, Ad Platforms & Operations for NBCUniversal, to discuss data-driven activation and measurement and key drivers for better customer experiences.

About the Hosts

Daniella Harkins

SVP, Commercial Strategy and Excellence


Daniella Harkins is SVP, Commercial Strategy and Excellence at LiveRamp (NYSE: RAMP), the leading data connectivity platform, where she works cross-functionally to drive the structure and transformation of the commercial team. A passionate industry voice, Harkins is a member of the All Raise Visionary Voices, a partner and frequent podcast guest of social good platform Givsly, and an experienced speaker across various platforms—including New York Advertising Week. Her passion and curiosity have earned her recognition as Female Business Executive of the Year for Women in Business in 2017. She has been featured in esteemed industry publications, including Business Insider, Beet.TV, MediaPost, and ClickZ, among others.

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