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OpenAP and the Future of Connected TV
Episode Summary
What lessons did 2020 teach the TV industry and how will that change the future of connected TV? This episode features LiveRamp’s Jay Prasad, Chief Strategy Officer for TV at LiveRamp, and David Levy, CEO at OpenAP, discussing data-driven advertising, driving growth, and creating better customer experiences across screens.
About the Hosts
Daniella Harkins
SVP, Commercial Strategy and Excellence
LiveRamp
Daniella Harkins is SVP, Commercial Strategy and Excellence at LiveRamp (NYSE: RAMP), the leading data connectivity platform, where she works cross-functionally to drive the structure and transformation of the commercial team.
A passionate industry voice, Harkins is a member of the All Raise Visionary Voices, a partner and frequent podcast guest of social good platform Givsly, and an experienced speaker across various platforms—including New York Advertising Week. Her passion and curiosity have earned her recognition as Female Business Executive of the Year for Women in Business in 2017. She has been featured in esteemed industry publications, including Business Insider, Beet.TV, MediaPost, and ClickZ, among others.