Identity: A Critical Component of Your Technology Platform
LiveRamp’s identity foundation resolves consumer touch-points across devices, channels, and platforms—allowing you to deliver the omnichannel experiences brands are asking for.
“Through our partnership and integration with LiveRamp, we can offer these amazing, enterprise-level solutions that help our clients achieve their goals through performance, more effective digital advertising, and measurement.”
Andrew Fischer, Co-Founder and CEO, Choozle 
Because Rokt is a first-party data platform, they have an almost 100% match rate with LiveRamp. This gives Rokt a distinct advantage for its advertisers, especially those also using LiveRamp themselves.
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Solutions Built for Your Needs
Build identity into your platform
Identity resolution technology makes better marketing possible for your clients. With this functionality ingrained in your products, you can focus on differentiating your marketing technology platform through innovation.
Incorporate offline data for true insights
Know more about your customers by onboarding offline data—such as customer records or transaction data—into your marketing technology platform. You’ll have the industry’s highest match rates to ensure accurate targeting and efficient measurement.
Prioritize privacy
Managing consumer data is complex, but we have the safeguards in place for your peace of mind. We connect data in a secure and privacy-conscious environment, allowing you to confidently deliver meaningful customer experiences.
Bring in more data, bring in more profit
The data is out there, somewhere. The challenge is pulling it all together when you need it. You can offer exactly what marketers want with access to third-party data from more than 100 data providers for targeting, measurement, and optimization.
With the LiveRamp integration, we help brands reach their audience with more scale, accuracy, and control, and provide improved measurement in the brand’s environment of choice.
