Identity: A Critical Component of Your Technology Platform

LiveRamp’s identity foundation resolves consumer touch-points across devices, channels, and platforms—allowing you to deliver the omnichannel experiences brands are asking for.

Identity Resolution

LiveRamp provides the most accurate and scaled identity results in the market. That means bringing together consumer information across devices and channels to better target, personalize, and measure.

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Augment User Data

Add value to your audience profiles by purchasing third-party data from our data marketplace, matching it to your ID space, and offering micro-targeted demographics to marketers. Better yet, you can also monetize your own data across hundreds of marketing technology platforms.

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“Through our partnership and integration with LiveRamp, we can offer these amazing, enterprise-level solutions that help our clients achieve their goals through performance, more effective digital advertising, and measurement.”
Choozle logo Andrew Fischer, Co-Founder and CEO, Choozle
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Measure the Effect of Marketing

Know what’s working—and why—by resolving exposure and reaction data back to the individual with LiveRamp for measurement.

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Add Onboarding to Your Next Native Skillset

Data onboarding is a valuable service. Offer it to your clients as a capability by seamlessly embedding it in your UI, or resell our services to add new revenue streams.

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Because Rokt is a first-party data platform, they have an almost 100% match rate with LiveRamp. This gives Rokt a distinct advantage for its advertisers, especially those also using LiveRamp themselves.
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Solutions Built for Your Needs

Build identity into your platform

Identity resolution technology makes better marketing possible for your clients. With this functionality ingrained in your products, you can focus on differentiating your marketing technology platform through innovation.

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Incorporate offline data for true insights

Know more about your customers by onboarding offline data—such as customer records or transaction data—into your marketing technology platform. You’ll have the industry’s highest match rates to ensure accurate targeting and efficient measurement.

Prioritize privacy

Managing consumer data is complex, but we have the safeguards in place for your peace of mind. We connect data in a secure and privacy-conscious environment, allowing you to confidently deliver meaningful customer experiences.

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Bring in more data, bring in more profit

The data is out there, somewhere. The challenge is pulling it all together when you need it. You can offer exactly what marketers want with access to third-party data from more than 100 data providers for targeting, measurement, and optimization.

With the LiveRamp integration, we help brands reach their audience with more scale, accuracy, and control, and provide improved measurement in the brand’s environment of choice.
Jeremy Steinberg, Global Head of Ecosystem, MediaMath Mediamath logo

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Find out how you can maximize the value from data and strengthen customer relationships.

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