Investing in the ability to know your customers better is an opportunity you can’t afford to miss. Increasingly, this responsibility falls to Chief Data Officers who are now charged with turning data into a competitive advantage for their business all while protecting it. Laura McElhinney, CDO of Horizon Media, is our guest in this episode of Saying the Quiet Part Out Loud. She shares how she’s advising clients to take control of their data strategy, safely and securely collaborate with others, better understand and empathize with their customers, and establish a clear value exchange in order to prosper now and in the future.
About the Hosts
SVP, Commercial Strategy and Excellence
Daniella Harkins is SVP, Commercial Strategy and Excellence at LiveRamp (NYSE: RAMP), the leading data connectivity platform, where she works cross-functionally to drive the structure and transformation of the commercial team. A passionate industry voice, Harkins is a member of the All Raise Visionary Voices, a partner and frequent podcast guest of social good platform Givsly, and an experienced speaker across various platforms—including New York Advertising Week. Her passion and curiosity have earned her recognition as Female Business Executive of the Year for Women in Business in 2017. She has been featured in esteemed industry publications, including Business Insider, Beet.TV, MediaPost, and ClickZ, among others.