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TV’s Unscripted Fall Season

Nov 23, 2020 - 15 min

Episode Summary

It’s a transformative time for the TV business, to say the least. In this episode of our “Saying the Quiet Part Out Loud” podcast, Christine Grammier, the head of buy-side TV at LiveRamp, and Jay Prasad, chief strategy officer for TV at LiveRamp, discuss how the industry needs to adapt to the changing ecosystem and viewership trends to deliver relevant and better cross-screen customer experiences all while achieving business outcomes.

About the Hosts

Daniella Harkins

SVP, Commercial Strategy and Excellence


Daniella Harkins is SVP, Commercial Strategy and Excellence at LiveRamp (NYSE: RAMP), the leading data connectivity platform, where she works cross-functionally to drive the structure and transformation of the commercial team. A passionate industry voice, Harkins is a member of the All Raise Visionary Voices, a partner and frequent podcast guest of social good platform Givsly, and an experienced speaker across various platforms—including New York Advertising Week. Her passion and curiosity have earned her recognition as Female Business Executive of the Year for Women in Business in 2017. She has been featured in esteemed industry publications, including Business Insider, Beet.TV, MediaPost, and ClickZ, among others.

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